Terms & Conditions
EICMA SPA, organizer of the EICMA RIDING FEST event to be held at the Misano World Circuit Marco Simoncelli (hereinafter also referred to as the “Circuit”) on May 1, 2, and 3, 2026 (hereinafter referred to as the “Event”), has adopted the terms and conditions set forth herein (hereinafter, “Terms and Conditions”) for the purpose of regulating the rules of conduct for visitors, operators, journalists, and other users (hereinafter “Visitors”) who access the Circuit, the Test Areas, or other places related to the latter during the Event, following the registration/membership procedures set up through the official channels of the Event.
In order to access the Event, Visitors must be in possession of a valid admission ticket obtained through the official channels of the Event (website www.eicma.it). In addition to the Terms and Conditions, Visitors are also required to comply fully with the Circuit Regulations, approved by Santa Monica SpA, available on the website www.misanocircuit.com.
ART 1 | VISITOR DATA AND TICKET
1.1 Visitors not accompanied by an adult must be at least 14 years of age.
1.2 All Visitors must provide truthful information about their identity and activities when registering online. In the event of false statements, the person concerned may be prosecuted in accordance with the law.
1.3 Admission tickets are strictly personal and non transferable.
1.4 The admission ticket is valid for the entire Event and must be shown each time you re-enter.
1.5 Admission tickets may be presented in either paper or electronic format.
1.6 Admission tickets may not be transferred or given to third parties for commercial, advertising, or promotional purposes.
1.7 EICMA S.p.A. is not responsible for any attempts to duplicate/counterfeit tickets.
1.8 Tickets are electronic (.pdf) and can be downloaded from your account and printed. Please do not resize the ticket when printing, as this may render the QR Code illegible. In case of reading problems, it is the ticket holder's responsibility to reprint the ticket.
1.9 The condition for obtaining a ticket is acceptance of the Terms and Conditions, the Regulations for the use of the Misano World Circuit Marco Simoncelli facility, and the assumption of responsibility by adult Visitors as provided for in document M38PSE.
ART 2 | CANCELLATION - RESCHEDULING OF THE EVENT
2.1 EICMA SPA reserves the right to cancel and/or reschedule the Event and/or events related to it scheduled in its calendar.
2.2 Visitors also acknowledge that certain events such as adverse weather conditions, reasons of safety and public order, force majeure, or other factors not attributable to EICMA SPA could lead to the cancellation or rescheduling of the dates and times of the Event. In such cases, EICMA SPA shall not be liable for any costs, charges, expenses, or damages incurred by the interested party in view of their participation in the Event.
2.3 Similarly, EICMA SPA shall in no way be held liable for any costs, charges, expenses, or damages incurred by the interested party in view of their participation in the Event if the Visitor, for reasons beyond the control of EICMA SPA, does not participate in the Event.
ART 3 | ACCESS
3.1 EICMA S.p.A. reserves the right, at its sole discretion, to refuse entry to Visitors it deems inappropriate, including on the basis of assessments by the Public Security Authority.
3.2 Visitors are required to comply with the Terms and Conditions, as well as the Regulations of Santa Monica S.p.A., and any additional rules that EICMA S.p.A. may decide to adopt, including those relating to participation in specific activities.
3.3 Furthermore, in order to access the Event and remain within the Circuit, Visitors:
must behave in accordance with public order and safety regulations and must not pose a threat to the safety of the Event in general or to the visiting public;
must not interrupt or disturb or attempt to interrupt the regular running of activities within the Event;
For their own safety and the safety of any children under the age of fourteen accompanying them, Visitors are required to exercise the utmost care, caution, and diligence within the Event and to comply with the notices and rules of conduct displayed within or near the Circuit.
Children under the age of fourteen may only access the Event (with a ticket) if accompanied by an adult who assumes responsibility for them (a person who is at least 18 years of age), who must also give, on behalf of the child under the age of fourteen, any consent required for the processing of personal data.
3.4 It is not permitted to bring the following items into the Circuit:
firearms and other instruments that could be offensive or harmful to the physical and/or mental safety of persons (including, but not limited to: pistols, explosive devices, fireworks, smoke bombs, toy weapons, reproductions and imitations of firearms that can be mistaken for real weapons, electric batons, chemicals, gases and sprays capable of producing disabling or immobilizing effects, acids and animal repellents, knives, blades, box cutters, scissors, etc.);
trumpets and musical instruments of any kind, megaphones and other sound emission or amplification systems and other objects that may constitute a danger to the safety of those present within the Circuit and cause disturbance or compromise the smooth running of the Event;
narcotics, poisons, harmful substances, flammable materials, paints, or other staining materials.
3.5 As an essential condition for accessing the Event, Visitors consent to security checks, including the use of metal detectors, before and during their visit to the Circuit, where required by the public authorities. In the context of these control and security activities, in order to prevent the undue introduction into the Event of materials and substances prohibited by the Terms and Conditions or by the Regulations of Santa Monica SpA, Visitors may be asked to show the contents of their bags, backpacks, or any other luggage or personal items they are carrying.
3.6 Visitors agree that, in carrying out their duties, the security and control personnel employed by EICMA may, among other things, carry out the following activities:
checks on public access;
monitoring of the entrances to the Event and regulation of public flows;
verification of possession of a valid admission ticket and, in the case of a named ticket or a minimum age requirement for admission, verification of identification documents and compliance with the provisions governing admission;
summary visual checks on persons, aimed at verifying the possible introduction of substances prohibited by the Terms and Conditions, with possible notification to the police and other competent authorities or public bodies;
checks within the areas involved in the running of the Event;
general observation activities to verify compliance with the provisions, requirements, or rules of conduct established by public or private entities;
assistance in first response procedures, which does not involve the exercise of public functions, the use of force or other means of coercion, or exposure to risk, aimed at preventing or interrupting conduct or situations that are potentially dangerous to the safety or health of persons. This is without prejudice to immediate reporting to the police and other competent public authorities, to whom, upon request, maximum cooperation must be provided.
3.7 Within the Circuit, any behavior that could generate dangerous situations and/or put at risk the personal safety of Visitors or third parties and/or any behavior contrary to public order and/or morality and/or that could, in any way, disturb the smooth running of the Event and the activities of EICMA, including, for example: smoking in areas not designated for this purpose, gambling, unauthorized collection of money, promotional activities (individual or group), any form of advertising or marketing activity carried out by any means and not authorized by the competent offices of EICMA, any form of protest activity (including those linked to political, associative, trade union, or religious entities), unauthorized transmission and/or recording of data for commercial purposes via cell phones or other devices (video cameras, cameras, recorders, etc.), access by unauthorized reporters and journalists with recording devices and/or video cameras, cameras, attempts to access restricted areas, requests for money or other goods without authorization (e.g., for musical or entertainment activities at the entrance or inside the location, begging, ticket touting, etc.).
3.8 Any violation of the above provisions will be reported by EICMA to the Competent Authorities and will be considered by EICMA as a serious breach of the obligations assumed by the Visitor, who will be removed from the Event, with consequent liability for compensation for any damages, including damage to reputation, suffered by EICMA.
3.9 Evacuation. In the interests of public safety, EICMA S.p.A. reserves the right to ask Visitors to leave the Circuit, or parts of it, at any time. At the end of the event, Visitors must proceed in an orderly manner to the designated emergency exits. No admission or re-admission is permitted before or after the conclusion of the Event.
ART. 4 | FILMING, PHOTOGRAPHY, AND RECORDINGS
4.1 By participating in the Event, Visitors are entering a “public place.” In this regard, EICMA SPA informs that, through its own staff and/or specifically appointed professionals, it may take photographs and/or make general video recordings to document and promote the Event by any means, including, among other things, on its website, social media channels, related publications, and any other printed and digital media. By participating in the Event, Visitors, on behalf of themselves and any minors under the age of fourteen accompanying them, agree to be photographed and/or filmed in a recognizable manner.
4.2 Visitors shall not be entitled to any compensation or indemnity whatsoever for the use of the aforementioned materials.
4.3 Visitors also acknowledge that, as indicated by specific signs, all areas inside and outside the Circuit are subject to video surveillance for security reasons. The images captured by these systems may be made available, upon request, to the judicial authorities or the judicial police.
4.4 Images, videos, and sound recordings made by Visitors during the Event may only be used for domestic and private purposes. Therefore, Visitors may not, among other things, market, grant use to third parties (free of charge or otherwise), disseminate, broadcast, publish, or otherwise exploit such material.
ART. 5 | DAMAGES AND LIABILITY
5.1 EICMA assumes no responsibility for damages incurred by Visitors for events not attributable to EICMA itself, nor for damages caused by Visitors to third parties and/or their property.
5.2 EICMA cannot be held responsible for the consequences of reckless or negligent behavior by Visitors; Visitors are required in any case to exercise the utmost diligence and caution when participating in the Event.
5.3 Any accident involving Visitors must in any case be immediately reported to security personnel for direct verification of the state of the premises and property and for the relevant certifications; in any case, failure by Visitors to report the accident immediately releases EICMA from any liability towards Visitors.
5.4 Furthermore, EICMA cannot be held liable for any unforeseeable and/or indirect damage suffered by Visitors.
ART. 6 | PROTECTION OF PERSONAL DATA
Visitors' personal data, including any data provided when accessing the Event, and their images pursuant to Article 4 above, will be processed by EICMA as Data Controller in accordance with the information provided by them pursuant to Article 13 of European Regulation No. 2016/679 (“GDPR”), accessible on the EICMA website (www.eicma.it).
ART. 7 | SPECIAL EVENT REGULATIONS
Visitors must comply with any specific provisions issued for individual areas, which, in this context, are understood to be fully referenced.
ART. 8 | GENERAL PROVISIONS
8.1 These Terms and Conditions, brought to the attention of Visitors by displaying them at the entrance and inside the Circuit and on the website, represent the only contract existing between the Parties. By obtaining the access ticket and showing it to the reception staff upon entry, Visitors confirm and accept these Terms and Conditions.
8.2 These Terms and Conditions, written in Italian as the official language, are governed exclusively by Italian law. Any dispute relating to them shall be referred exclusively to the Court of Milan, without prejudice to the application of mandatory rules.
8.3 EICMA SPA reserves the right to modify the Terms and Conditions at any time. An updated copy of the Terms and Conditions will be posted on the event website www.eicma.it and will take effect immediately upon publication.
ART. 9 | RULES FOR THE “TEST AREAS”
9.1 EICMA provides areas for product testing:
the international track of the Misano World Circuit, called TRACK EXPERIENCE
an off-road area called OFF ROAD EXPERIENCE
an area dedicated to Mini Tours on the road called TOURING RIDE EXPERIENCE
an area dedicated to introducing two-wheelers and testing 125cc bikes called HASHTAG125
an area dedicated to introducing two-wheelers to young people and testing 50cc bikes called AREA51
an area dedicated to introducing children aged 6 to 12 to two-wheeled vehicles on roads, called EICMA FOR KIDS
The above areas will be referred to as “Test Areas.” The Test Areas may be managed directly by EICMA or by third parties. Compliance with the rules of the “Test Areas” is mandatory in order to protect the safety of Visitors and to use the areas correctly.
9.2 Entry to the above areas is exclusively for the purpose of testing products that have been made available for this purpose by the exhibiting companies.
9.3 Access to these areas on foot or by any other means is strictly prohibited.
9.4 It is forbidden to leave the marked track.
9.5 It is forbidden to travel through the Test Areas in the opposite direction to that designated or, in any case, in a manner that does not comply with any instructions given by EICMA or the Circuit managers.
9.6 Access to the Test Areas is only permitted to those who are in possession of a valid driving license, the personal QR code shown on the access pass received at the time of registration and/or the access bracelet, have participated in the theoretical/practical briefings, and have signed the necessary liability waiver documentation that will be made available at the Test Areas by the individual manufacturers.
9.7 For minors, in addition to the provisions of point 2.1, where applicable, access to the Test Areas is only permitted if they are wearing an identification bracelet that will be provided by EICMA (or by third parties) upon delivery of the liability waiver form duly completed and signed by a parent or guardian.
9.8 Access to the Test Areas and their tracks implies that the user assumes full responsibility for their conduct and the consequences thereof and accepts the Test Area regulations in their entirety.
9.9 The Test Areas may not be used for purposes other than those expressly mentioned in these Test Area regulations, unless otherwise agreed in writing by the Organization.
9.10 Minors under the age of eighteen: in order to carry out tests in the Test Areas, they must be accompanied by an adult, parent (or guardian), who must complete and sign the liability waiver form for the minor.
9.11 Access to the Test Areas is only permitted when they are officially open.
9.12 The Test Areas may be closed at any time due to force majeure (bad weather, safety reasons, etc.) or at the sole discretion of EICMA or Santa Monica.
9.13 It is mandatory to respect and comply with the signs in the Test Areas.
9.14 It is also mandatory to follow the instructions of the personnel in charge of managing and ensuring safety in the Test Areas.
9.15 It is mandatory to always keep your speed under control in relation to the routes and your own abilities.
9.16 It is mandatory to maintain minimum safety distances from the user in front of you. If there are users standing on the route, you must slow down immediately, avoiding stopping on the route.
9.17 In case of a stop, it is mandatory to leave the area free and remain in a safe and clearly visible position.
9.18 It is mandatory to wear a helmet, appropriate clothing, and equipment in perfect working order.
9.19 The Test Areas may contain jumps, walkways, bridges, and other artificial structures. Before attempting them, check carefully that they are within your capabilities. If you have any doubts, avoid them and use the appropriate alternatives.
9.20 It is forbidden to modify and/or tamper with the routes or structures in any way.
9.21 It is strictly forbidden to leave the marked tracks.
9.22 It is strictly forbidden to use the Test Areas and their routes under the influence of alcohol or drugs or in any case in suboptimal physical or mental conditions.
9.23 Improper behavior in the Test Areas and failure to comply with these rules will result in the cancellation of the access pass, immediate removal from the Event, or, in cases of significant damage or danger to oneself or others, the intervention of the competent authorities.
9.24 Provide assistance if you are involved in an accident or are in the vicinity. Call Emergency Services (112) or EICMA or Santa Monica on + 39 0541618568.